Event names that survive a reorganisation
A naming scheme that still reads after the growth squad is absorbed into platform, and after three analysts have left.
App analytics taught as a ledger, not a dashboard tour.
Schedulerpacketgrid is a small United Kingdom studio for product and data people who need event names, cohorts, and funnels they can stand behind when the numbers are questioned.
From the journal
Notes we wish teams had before the next tracking rewrite
Why DAU misleads subscription apps
Daily active users flatter onboarding weeks and hide the quieter work of billing, pause, and win-back.
What we insist on
Four disciplines before a single chart is trusted
Most teams arrive with a warehouse full of events and a product review that still argues about definitions. We start earlier: with the packet, the property, and the person who will defend both.
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Name the action, not the screen
If the design system changes, the event must still describe what a person did. We drill this until the dictionary reads like verbs, not layout IDs.
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Cohorts before vanity totals
A retention curve with a dirty join is worse than no chart. The atelier treats cohort membership as a contract, not a filter you toggle in a hurry.
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Funnels with known leaks
Every drop-off needs an owner: instrumentation, product, or expectation. We refuse to present a staircase that nobody can audit.
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Privacy as a measurement constraint
United Kingdom teams cannot pretend consent is a banner and a hope. Sampling, identifiers, and replay are taught with the legal pages in the same week.
Flagship programme
The Packet Ledger
Eleven weeks on event taxonomy, property discipline, and funnel integrity for app teams. Live clinics from Aberdeenshire, recordings for those who cannot join at 09:30 UK time, and a reviewed dictionary you take back to your wiki.
Informational fee for the next Grid Studio seat: £1,850. No checkout on this site.
Studio scale
Figures we actually count
19cohorts since 2019, none larger than 28 seats
612alumni now in product, data, or research roles
8.4out of 10 “would send a colleague”, 2025 alumni survey
6 hrslive clinic time in each Packet Ledger run
Heard after class
Not a chorus of praise
These notes refer to modules on this site. One of them is deliberately mixed, because a ledger that only records compliments is not a ledger.
The taxonomy week is dense — I paused the recordings twice — but the naming rules still sit on our wiki six months later.
I came for dashboards. Helen made us throw out three events that were really page views with extra properties. Annoying at the time. Correct.
Other programmes
Shorter seats beside the flagship
Retention Maps
How to draw a cohort the finance partner will not later unpick.
Replay as Evidence
When session replay helps a bug report, and when it merely flatters a slide.
North Star without theatre
Pick one metric the company can refuse to game for a quarter.
Write to the studio
If your tracking rewrite is already on the roadmap, start with a note rather than a purchase.
We reply within two UK working days. Fees on the pricing page are informational; there is no payment form here.