Event names that survive a reorganisation
When growth is folded into platform, the dictionary is often the first casualty. A scheme that still reads.
Journal
Essays written after class, not for a funnel.
These pieces come out of clinics at Craigmyle House. They are slower than a vendor blog and they assume you already have a tool.
Why DAU misleads subscription apps
Daily actives flatter onboarding weeks and hide pause, dunning, and the people who pay quietly.
Sampling session replay without lying
A 5% sample is not a 5% story if errors cluster in the unsampled remainder.
UK privacy and product analytics in the same week
Consent banners are not a measurement strategy. Identifiers, replay, and retention have to share a sentence.